Caribou CoffeeCaribou Coffee has limited number of stores around the country; coffee drinkers hardly get a chance to know about the brand. The goal is to launch an ad campaign which showcases Caribou Coffee in a unique manner and increase awareness of the brand.
Interactive adsAs the visionary Art Director behind Caribou Coffee's latest campaign, I strategically integrated a dynamic QR code into our out-of-home advertisement, precisely timed for the bustling rush hour. This innovative addition grants customers an exclusive offer: a complimentary cup of our signature freshly brewed coffee with the purchase of any delectable snack. With this fusion of cutting-edge technology and irresistible incentives, our campaign captivates audiences and drives unprecedented engagement, showcasing Caribou Coffee's commitment to delivering unparalleled experiences.
As the innovative force behind Caribou Coffee's latest interactive campaign, I orchestrated the creation of captivating billboards that redefine engagement. Harnessing cutting-edge technology, these billboards are equipped with sensors that detect passersby, triggering an aromatic release of freshly brewed coffee beans. Seamlessly integrated into bustling urban landscapes, these sensory experiences create an irresistible allure, guiding intrigued individuals on a sensory journey toward their nearest Caribou Coffee haven. By stimulating cravings and ingeniously leading the way, our campaign not only captivates but also drives tangible foot traffic, solidifying Caribou Coffee's position as a trailblazer in experiential marketing.
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